To love is to love another’s deviance. What makes you you and them them is how one deviates from the norm. (…) It’s about whether two people’s madnesses are compatible. To enter conflict consciously with doubt as a part of your ever-evolving history of perception is difficult, risky even, especially if the other person is not entering the conflit with an understanding of the principles of perception. Thus, in addition to humility, creativity requires courage because you are stepping into a space that your brain evolved to avoid.

—Beau Lotto, Deviate, Weidenfeld & Nicolson, 2018